Leadership

A senior leader in the Indian PR and brand advisory space, Shankar founded Viewpoint Public Relations in the early 2000s. With over two decades of experience across media, PR, brand strategy, and reputation management, he has advised 700+ brands spanning fashion, luxury, lifestyle, hospitality, architecture, real estate, culture, technology, consumer brands, corporates, and institutions.

His early media career instilled a deep understanding of newsrooms and public perception. This perspective drives Viewpoint’s approach: prioritizing editorial intelligence, credibility, and long-term reputation over short-term publicity. Combining media insight, business thinking, strategic judgment, and hands-on execution, he advises founders and CXOs on:

Brand and corporate reputation

Leadership and CEO positioning

Crisis and sensitive communications

Large-scale launches and repositioning mandates

Long-term narrative and perception management

Academically equipped with a Master’s in Commerce and a PG in Communications & Journalism, Shankar brings both business depth and communication rigor. Beyond Viewpoint, he founded Privilege Hospitality Events Pvt. Ltd. (a MICE and international tour DMC) and holds luxury trading interests across the APAC region, further strengthening his grasp of cross-market dynamics.

His Philosophy:

Communication must serve business goals—helping leaders identify what to stand for to build trust, authority, and long-term value, not just attention.

The Viewpoint Promise:

Thoughtful strategy, honest counsel, intelligent execution, and communication that builds brands over time.